Is this happening for you since Timeline?
MYTHBUSTER #2: When you talk to a social media expert, guru or company that says they will make you go viral…simply turn and run! We’re here to reveal an important truth – NO ONE can make you go viral. Sorry. I know it is disappointing – and you may really, really WANT to believe the sweet-talking salesperson who tempts you with the vision of 100 million views on Youtube and a Facebook and Twitter presence that rivals that of Lady Gaga. But $8,000+ later…you will have lost $8,000+ and will more than likely not have gained one follower.
Now this doesn’t mean that all people selling social media services and claiming they can make you go viral are crooks. It is very possible they are just not educated on social media or online marketing; or, they have been wrongly instructed by some other “expert.” We strongly recommend to those who have good intentions to be careful to not misrepresent yourself – taking a seminar and hearing about social media and online marketing is one thing, but successfully completing a marketing campaign is another.
But it’s not all hopeless… here’s what CAN be done! When all the components are there and being done strategically and correctly, you CAN build a buzz around your business! You CAN reach a targeted and new audience, you CAN increase sales and referrals, you CAN get people in your industry talking about you; you CAN greatly increase followers, Likers, subscribers, etc. There is a strategy and a way to create a big buzz…to set and achieve realistic goals.
We will be covering the viral topic, what to watch out for when it comes to marketing scams, what is and isn’t realistic, strategy, buzz-creating and more in the coming weeks and months in our KISS Training Academy. The first webinar is free, it is an introduction to the academy and special KISS presentation about social media marketing “Never Underestimate the Power of a Tweet!”
Checkout this week’s MYTHBUSTER video on Viral: http://www.youtube.com/watch?v=j0mcLiXbHG8
http://instantpresenter.com/KISSSocialMedia > KISS Training Academy
We at KISS have decided to make this our new mantra, to the puzzlement of many! But once you watch the video and read on you will understand why…
“Social media expert” and “guru” has become the title of choice for almost anyone who knows how to setup a Facebook page in recent months. “Experts” in online marketing convince the unknowing to fork over thousands of dollars by making grandiose claims without a track record to back it up. But if you don’t understand social media, it is easy to believe the great sales pitches and scams that are out there…and we hear one horror story after another, every day!
Beware of the following: Just because someone may know the mechanics of how to use social media and all the right tools, DOESN’T mean they understand marketing, branding and how to create a truly successful campaign to achieve exact marketing goals! Much of our work with new clients is first spent cleaning up the online branding wreckage the “guru” made of things.
So, because of the integrity crisis in the online marketing industry we have chosen to steer clear of this tainted term and at the same time roll out a new e-learning academy and video series to help educate and prevent further social media catastrophes…it is called the MythBusters Series! Look for upcoming “questions to ask your ‘social media expert’” and “You Might Not Be a Social Media Expert IF…” videos and also register for our new training academy, starting up soon!
http://instantpresenter.com/KISSSocialMedia > KISS Training Academy
|Late last week we were reminded once again how quickly the world of social media marketing changes. The K.I.S.S. Team and hundreds of other social media marketing companies and individuals who manage their own campaigns, logged into Hootsuite to manage and schedule posts just to find the “Pending Messages” stream gone! For non-hoot-users, the “Pending Message” stream is where you can see what tweets and posts you have scheduled for that particular account. Hootsuite customers began hitting the Hootsuite Facebook and Twitter right away, as hundreds of campaigns were disrupted. It turns out that Hootsuite, without notifying any of their customers, decided to change the way messages are scheduled to make it more convenient for everyone…though it didn’t seem too convenient at the time! We started receiving emails from our training clients the same day – “What happened to my scheduled messages?!” Hootsuite has now brought back the pending tweets column, just yesterday… a solution they say “to please everyone.” Let us know if you have any questions.
Just another lesson in how this whole thing can change on a daily basis….and why we are continually updating our training materials!
There was a surge in social media activity 12 hours prior to the Super Bowl which was a remarkable increase from last year’s early buzz. Not only were companies and branding competing for attention on the multi-million dollar ads during the Super Bowl, but Twitter, Facebook, YouTube and the rest were lighting up with promoted tweets, YouTube’s Super Bowl ad voting contest, and much more! The ads that got the most YouTube and Twitter action have been featured today on news channels and media of all types. The little boy in the much tweeted about Darth Vader ad (http://www.youtube.com/watch?v=R55e-uHQna0) was interviewed on MSNBC this morning, and the Eminem Detroit commercial (http://www.youtube.com/watch?v=SKL254Y_jtc) has stirred things up all over the political blogs and news shows today, with political commentators going at it.
But what good is all this buzz for the small or growing business? You can ride the waves of the buzz and take some lessons from the big guys. A little good branding and marketing in the Twitter world may not land your business on the top stories of CNN, but you will see obvious effects and results. Social media marketing is not like traditional marketing – you have to be clever, you have to make it fun and informative AND relevant – but in doing so you will reap the rewards of dedicated followers, customers and people who will refer you to their friends…and those friends to their friends…and so on. Send us and email and checkout our website for ways we can create the buzz you need for your business – we have increased our client’s Twitter following by 900% in 10 days and we can also tweet for you or make recommendations on how you should be tweeting.
Here are some great stats and informative articles about the Super Bowl social media and ad buzz, and also checkout the #brandbowl trending topic hashtag on Twitter, where there was loads of discussion on the branding and marketing side of things as they were happening – by professionals and viewers.