K.I.S.S. Social Media Marketing Training Tips

November 23, 2011 / K.I.S.S. Social Media Marketing & Training

You Might Not Be A Social Media Expert IF…You Automate EVERYTHING!

MYTHBUSTER #3: Automation is one of those things that can be terrific or horrific. It can be GREAT for your marketing campaign…or can destroy it. It ‘s like snow…or broccoli…or Robin Williams…when used in the right setting and context it is thoroughly enjoyable to all, but when overused…let’s just say too much of a good thing.

The right purpose for social media automation is to save time and give better strategy to your postings via scheduling. We use tools like Hootsuite or Tweetdeck to make sure tweets and Facebook posts go out on a strategic schedule and to save ourselves a lot of time and our clients money. But there are those out there in the world of “experts” that will tell you to link your Twitter to Facebook so that you do one tweet and it covers it all…and that sounds so nice and easy and is great, until your Facebook friends and fans see hashtags and @mentions in your posts! Not to mention the fact that the language we use on Twitter is much more casual and of the “texting culture” than the Facebook crowd.

We will be diving into more detail of what IS cool to automate and what is NOT cool to automate in our Training Academy. The first session starts November 30th and we’ve got a great promo going to enroll, so check it out soon. If you are reading this AFTER Nov. 30th, not to worry, you can enroll in the Training Academy at ANY time and back-track to the stuff you missed, it is all recorded and we will send you the tutorials too.

Have a GREAT Thanksgiving and now GO UNLINK your Twitter to Facebook so that your family and friends don’t see a nice #HappyThanksgiving on their Wall and think you are weird.

http://instantpresenter.com/KISSSocialMedia > KISS Training Academy

MYTHBUSTERS #3

KISS Training Academy

November 16, 2011 / K.I.S.S. Social Media Marketing & Training

DO NOT Lose Your Wallet on “Viral”…RUN!!!

MYTHBUSTER #2: When you talk to a social media expert, guru or company that says they will make you go viral…simply turn and run! We’re here to reveal an important truth – NO ONE can make you go viral. Sorry. I know it is disappointing – and you may really, really WANT to believe the sweet-talking salesperson who tempts you with the vision of 100 million views on Youtube and a Facebook and Twitter presence that rivals that of Lady Gaga. But $8,000+ later…you will have lost $8,000+ and will more than likely not have gained one follower.

Now this doesn’t mean that all people selling social media services and claiming they can make you go viral are crooks. It is very possible they are just not educated on social media or online marketing; or, they have been wrongly instructed by some other “expert.” We strongly recommend to those who have good intentions to be careful to not misrepresent yourself – taking a seminar and hearing about social media and online marketing is one thing, but successfully completing a marketing campaign is another.

But it’s not all hopeless… here’s what CAN be done! When all the components are there and being done strategically and correctly, you CAN build a buzz around your business! You CAN reach a targeted and new audience, you CAN increase sales and referrals, you CAN get people in your industry talking about you; you CAN greatly increase followers, Likers, subscribers, etc. There is a strategy and a way to create a big buzz…to set and achieve realistic goals.

We will be covering the viral topic, what to watch out for when it comes to marketing scams, what is and isn’t realistic, strategy, buzz-creating and more in the coming weeks and months in our KISS Training Academy. The first webinar is free, it is an introduction to the academy and special KISS presentation about social media marketing “Never Underestimate the Power of a Tweet!”

Checkout this week’s MYTHBUSTER video on Viral: http://www.youtube.com/watch?v=j0mcLiXbHG8

http://instantpresenter.com/KISSSocialMedia > KISS Training Academy

KISS Training Academy

November 8, 2011 / K.I.S.S. Social Media Marketing & Training

We are NOT Social Media Experts!

We at KISS have decided to make this our new mantra, to the puzzlement of many! But once you watch the video and read on you will understand why…

“Social media expert” and “guru” has become the title of choice for almost anyone who knows how to setup a Facebook page in recent months. “Experts” in online marketing convince the unknowing to fork over thousands of dollars by making grandiose claims without a track record to back it up. But if you don’t understand social media, it is easy to believe the great sales pitches and scams that are out there…and we hear one horror story after another, every day!

Beware of the following: Just because someone may know the mechanics of how to use social media and all the right tools, DOESN’T mean they understand marketing, branding and how to create a truly successful campaign to achieve exact marketing goals! Much of our work with new clients is first spent cleaning up the online branding wreckage the “guru” made of things.

So, because of the integrity crisis in the online marketing industry we have chosen to steer clear of this tainted term and at the same time roll out a new e-learning academy and video series to help educate and prevent further social media catastrophes…it is called the MythBusters Series! Look for upcoming “questions to ask your ‘social media expert’” and “You Might Not Be a Social Media Expert IF…” videos and also register for our new training academy, starting up soon!